Dropbox: Celebrating Small Business in 2020
The Grand Opening 2020’s new businesses deserve.
It’s hard enough to start a new business in the best of times — let alone during 2020. But that doesn’t mean the passion, drive and ingenuity of new entrepreneurs shouldn’t be celebrated. That’s why Dropbox and T Brand gave those brave new businesses the ribbon-cutting moment they deserve.
T Brand took an in-depth approach to profiling three small businesses that launched in 2020, and listed 60 more in print.
To ramp up the fanfare, T Brand launched a multi-touchpoint campaign, leveraging a mix of media within The New York Times advertising ecosystem.
In a Pano-8 fold-out special section, we listed 60 new businesses opening in 2020 and profiled three in depth. To demonstrate that Dropbox is not just a file sharing tool but a platform for collaboration, we included a section showing how teamwork is more important for small businesses than ever.
To top it off, the Pano-8 acted as a celebratory poster, ready to be hung on a wall, and a digital Paid Post amplified the celebration while showing how Dropbox helps businesses of all sizes collaborate more effectively.
““For new businesses to be successful today, teams need to be able to work together seamlessly and make it as easy as possible for people to do business with them.””
