Hilton: Curio and Tapestry Collections
One of three pools within Higuerón Hotel Málaga.
How do you turn hotels into cultural experiences?
Consumers are note familiar with the concept of “Collection Hotels,” and feel like they already know what to expect from a Hilton. How do we position Hilton’s Collection properties as unique, cultural experiences? We put the ethos and mindset of the independent traveler at the heart of it all.
T Brand knew each featured hotel had a story of its own to tell. Using original reporting, photography and video, the team traveled the world to uncover and highlight cultural treasures at each property to convince adventure-prone travelers that these hotels were truly one-of-a-kind.