Brand Marketer | Storyteller
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Aetna

 Aetna: A Path to Better Health Care

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Positioning Aetna as a thought leader in the healthcare space.

Aetna partnered with T Brand to explore a new health care model that focuses on keeping people healthy rather than just treating specific illnesses. Original reporting, photography and animated data points coupled with a provider / patient story provide insight into current challenges with the healthcare system and innovating new ways to manage care.

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“We need to move care back into
the home and community.”
— Dr. Hal Paz, EVP and Chief Medical Officer, Aetna